PRIVACY POLICY
Merrill Theatres/ www.merrilltheatres.net
The following Privacy Policy describes the information and privacy
practices for Merrill Theatres retail movie theatres and
www.merrilltheatres.net.
This Privacy Policy does not apply to other Web sites that may be
accessible through the Merrill Theatres sites. Our sites contain
links to other sites operated by third parties, including but not limited
to third party sites that display Merrill Theatres trademarks. We
encourage you to read the privacy policies of those other sites to learn
how they collect and use information about you. We have no responsibility
(and disclaim any representations, warranties or responsibility) for these
third party sites, including, without limitation, their content and
privacy policies.
To assist with reading our Privacy Policy, we have provided answers to
questions you may find most important:
WHAT INFORMATION ABOUT ME DOES MERRILL
THEATRES COLLECT?
Personal information we collect: We collect personal information such
as your contact information (name, email address) and billing/shipping
information (credit card number, shipping address). When asking you in an
online form to submit personal information, we will identify which fields
are required in order to fulfill your request.
When we collect: When you take advantage
of services available at Merrill Theatres retail movie
theatres or related businesses and when you visit our Web site, we may ask
that you provide certain information about yourself. For example, we
request personal information when you set up an online account, purchase
products or services, join a frequent moviegoer program, participate in a
sweepstakes, promotion or survey, contact Merrill Theatres with a
question or concern, apply for employment with Merrill Theatres, or
participate in other activities.
Consent to transfer: This Web site is
operated in the United States. If you are located in the European Union or
elsewhere outside of the United States, please be aware that any
information you provide to us will be transferred to the United States. By
using our Web site, participating in any of our services or providing us
with your information, you consent to this transfer.
HOW IS THE INFORMATION USED?
We use the information you provide to 1) fulfill requests for products,
services, or information, 2) administer shopping or reward club accounts,
3) provide customer services, 4) administer contests, promotions or
sweepstakes, 5) offer new products and services, 6) measure and improve
the effectiveness of our Web sites or our marketing endeavors, and 7)
tailor our online or in-store offerings to your preferences. Merrill
Theatres will provide you with the opportunity to opt-out of having your
information used for marketing communications. In general, we will not use
for marketing purposes any information that you submit in conjunction with
a question, concern, or employment.
DOES MERRILL THEATRES USE COOKIES OR OTHER
TECHNOLOGIES?
Cookies: Cookies are information files
that our Web site may place on your computer to provide extended
functionality. Cookies let us "remember" information about your
preferences and allow you to move about the Web site without reintroducing
yourself. We may use cookies for a number of purposes, such as tracking
usage patterns on the Web site, measuring the effectiveness of
advertising, or limiting multiple responses and registrations when we
conduct polls and sweepstakes. We do not store any personal information in
cookies. We will not use cookies to retrieve information from your
computer that you did not originally send us. Advertisers or other third
parties that are serving content on some of our pages may set and access
their own cookies on your computer. These third parties' use of cookies is
subject to their own privacy policies, which may differ from this one.
These third parties do not have access to our cookies. You can, of course,
disable cookies on your computer by indicating this in the preferences or
options menus in your browser. However, it is possible that some parts of
our Web site will not operate correctly if you disable cookies. You should
consult with your browser's provider/manufacturer if you have any
questions regarding disabling cookies.
Log Data: When you visit this Web site,
our web servers automatically collect anonymous information that describes
how our visitors use and navigate our Web site. This information includes
the number and frequency of visitors to each web page and the length of
their stays, as well as the anonymous information that your web browser
automatically sends to us, such as browser type, referrer data that
identifies the web page visited before and after your subsequent to visit
to our Web site, and IP addresses. We also may determine what technology
is available through your browser to serve you the most appropriate
version of a web page. For example, we may determine that you have
installed a version of Flash, and we will then send to you the appropriate
Flash version of the web page rather than an HTML page.
IP Addresses: An IP address is a number
that is assigned to your computer or network when you are on the Internet.
When visitors request pages from our Web site, our servers log the
visitor's IP address. We may collect IP addresses for a variety of
internal purposes, such as system administration, to report aggregate
information to our advertisers, and to audit the number of visits to
different pages on our Web site.
Third Party Content: When you are on our
Web site, certain content may be created or hosted by a third party. These
third parties may drop cookies or use Web beacons, which may be used to
identify some of your preferences or to recognize you if you have
previously been to their Web site or otherwise had contact with them. We
do not control the use of such technology by third parties, the
information they collect, or how they use such information. Except as
described below under "Does Merrill Theatres Theatres Share the
Information Provided?", we do not disclose your personal information to
the third parties who create or host content on this Web site.
DOES MERRILL THEATRES SHARE THE
INFORMATION PROVIDED?
Merrill Theatres may need to share personal information with
third parties in limited circumstances. For example, we may release
personal information to third parties to perform services on our behalf
such as: fulfill our customer's orders, send marketing communications that
you have requested, deliver packages, send postal mail and email, or
process credit card payments.
The Merrill Theatres are affiliated entities and wholly owned
subsidiaries of Merrill Theatre Corporation Inc. As such, any
information you may provide to us either online or offline may be combined
or shared between current or future Merrill Theatres entities and
subsidiaries.
From time to time, we may be required to provide personal information
in response to a court order, subpoena, government investigation, or as
otherwise required by law, and we may do so. We also reserve the right to
report to law enforcement agencies any activities that we, in good faith,
believe to be unlawful. We may release certain personal information when
we believe that such release is reasonably necessary to protect the
rights, property, and safety of others and ourselves. We may also release
personal information in the event of a corporate sale, merger,
reorganization, dissolution or similar event.
HOW DOES MERRILL THEATRES SECURE MY
PERSONAL INFORMATION?
We take physical, electronic and managerial steps to maintain the
security and accuracy of information we collect, including limiting the
number of people who have physical access to our database servers, as well
as electronic security systems and password protections that guard against
unauthorized access.
Because your credit card security is a high priority, we have taken
numerous steps to ensure that your payment information is processed
confidentially, accurately and securely. The merrilltheatres.net Web
site uses encryption technology, such as Secure Sockets Layer (SSL), to
protect your credit card information during data transport. SSL encrypts
ordering information such as your name, address, and credit card number.
Some older browser versions and some firewalls don't permit communication
through secure servers. In that case, you will be unable to securely
purchase products.
DOES MERRILL THEATRES COLLECT
INFORMATION FROM CHILDREN?
We are committed to protecting the privacy of children. We will not
knowingly or intentionally collect personal information online from
children under the age of 13 without the consent of their parent or
guardian.
No information collected from users known to be under age 13 will be
used for any marketing or promotional purposes outside Merrill
Theatres. If merrilltheatres.net knowingly collects personally
identifiable information from children under age 13, it will do so in
compliance with the Children's Online Privacy Protection Act of 1998 (U.S.C.
6501 et seq.).
DO I HAVE CHOICES REGARDING HOW MY INFORMATION
IS USED?
If we are using your information to send marketing communications to
you, you can opt-out at any time.
To opt-out of receiving marketing material from Merrill Theatres:
-
Follow directions on a marketing email or direct
mail communication from us (all marketing email and direct mail
communications from Merrill Theatres, such as offers from our
Sales Department regarding bulk ticket and concession specials, meeting
and events programs, etc., tell you how to stop receiving them).
-
Send an email with your current contact
information, including the type of communication you receive from us, to
PrivacyManager
-
Send a request with your current contact
information and type of information you receive from us, to:
Merrill Theatres Theatres
Attn: Privacy Manager
Appletree Point Road
Burlington, Vermont 05401
Merrill Theatres will take reasonable steps to implement your
request to opt out. However, please note that due to production and
mailing timelines, it may take around six weeks to make the requested
change and, until that change takes effect, you may still receive
marketing communications from us.
HOW CAN I UPDATE OR CHANGE MY INFORMATION?
National Sales: If you have created an
account with or purchased goods and services from our Sales Department,
you can update your information by contacting them at:
Merrill Theatres Theatres
Attn: Privacy Manager
Appletree Point Road
Burlington, Vermont 05401
Employment Application: Please submit an
updated application in our Career Opportunity section.
All Other: Other information is not
maintained for marketing or contact purposes beyond responding to your
original submission (see "How Is the Information Used" above).
Consequently it cannot be updated once the initiated event is concluded.
WHOM CAN I CONTACT IF I HAVE QUESTIONS OR
CONCERNS?
Please contact our Privacy Manager to report any known or suspected
privacy or security breaches or to submit privacy-related questions or
complaints. You may contact us in the following ways:
Postal Mail:
Merrill Theatres Theatres
Attn: Privacy Manager
Appletree Point Road
Burlington, Vermont 05401
Email:
PrivacyManager
WILL THIS PRIVACY POLICY CHANGE?
Because our Web sites will continue to implement new technologies and
improve the services and features we provide, this policy is subject to
change. If there are changes or additions to this Privacy Policy, we will
post those changes here or in other formats that we deem to be acceptable,
so that you will always know what information we collect online or
offline, how we use it and what choices you have. If we change our
information practices or this Privacy Policy in such a way that your
personal information may be used or shared in a different manner, we will
give you the choice to opt-out of having your past information used or
shared in that new manner.
Last revision date: July 22, 2003
